About us
EST.2015
PATTERN, FOR THE MODERN DAY WOMEN
Bold, unique, and in complete harmony with past present and future.
Having established its premium brand 8 years ago, confidence in craftsmanship drawing inspiration from tribal, traditional, and geometric artistry. The fabrics, textures, and delicate details from pleats, pockets, buttons, embroidery, and sequins plays on the optics to render a sleek yet assertive aesthetic. Pattern reflects the UAE’s diverse architectural landscape, and elements of illustrious decoration channeled by the modern woman. Each piece of modest wear embodies the very inner personality of the woman who has shaped a piece of the city in their own way
ENG. ALANOUD AL SHEHAIL
Founder
A proud and ambitious Emirati, Eng. Al Anoud Al Shehail was brought up with strong family values and a deeply rooted appreciation for her heritage which she applies to her own family but also to her businesses.With a strong admiration for art and design, Al Anoud pursued an education in Engineering of Interior Design where she explored her love for creative exploration. Her education was followed by a government career as an Engineer in the Building Department under both commercial and residential developments.Fashion, art and makeup is Al Anoud’s way of expressing herself to the world. Every piece, every pattern is a contextualized state of mind. “I apply elements from my daily life into the shapes, forms, lines, colors and textures I use to create for my collections at Pattern” says Al Anoud.